An Entrepreneur Goes High-Profile
The scenario: The female, Hispanic entrepreneur had led her company from its start in her home's laundry room to a staff of several hundred and annual sales exceeding $50 million. But she was virtually unknown outside of her client base. And she wanted to change that.
The plan: Pursue high profile awards and recognition for the company's explosive growth and sustained success.
Result: CEO gets listed among 50 most influential Hispanics in U.S., is named U.S. Hispanic Chamber's Businesswoman of the Year, receives statewide appointment from the governor of Texas and becomes a multi-media rock star. Doors open and new business opportunities ensue.