Live From the Rose Garden

The scenario:  A group of heroic Vietnam War veterans receives a prestigious decoration from the Pentagon.  But it is presented as a mere piece of bureaucratic paperwork -- no ceremony, no public recognition.  Their former captain has other ideas: He wants the men to receive their award personally from President Obama.

The solution:  Launch a nationwide media blitz to get the men's story of wartime heroism told from coast to coast.  Leverage the coverage to apply pressure on the White House to agree to a presidential ceremony.

Result: High-profile story placements in national and regional media spiral into worldwide coverage.  President Obama personally presents the award to the veterans in a Rose Garden ceremony carried live on two networks.  Mission: accomplished.