Live From the Rose Garden
The scenario: A group of heroic Vietnam War veterans receives a prestigious decoration from the Pentagon. But it is presented as a mere piece of bureaucratic paperwork -- no ceremony, no public recognition. Their former captain has other ideas: He wants the men to receive their award personally from President Obama.
The solution: Launch a nationwide media blitz to get the men's story of wartime heroism told from coast to coast. Leverage the coverage to apply pressure on the White House to agree to a presidential ceremony.
Result: High-profile story placements in national and regional media spiral into worldwide coverage. President Obama personally presents the award to the veterans in a Rose Garden ceremony carried live on two networks. Mission: accomplished.