Manufacturing takes center stage
The scenario: The San Antonio Manufacturers Association (SAMA) celebrated its 100th anniversary in 2014 and wanted to use the big year to raise its profile among the city’s leadership and to call attention to the importance of manufacturing to the region’s economy. Up to this point, the group and the industry had stayed mostly below the radar.
The solution: The Whittington Group implements a media outreach and thought leadership campaign, leveraging SAMA’s existing events, advocacy issues, educational programs and rich history.
Result: SAMA and its members receive more media coverage than ever, and the group’s leaders become frequent speakers to other groups across the region, dramatically elevating SAMA’s profile and reminding the city’s movers and shakers that manufacturing is an economic powerhouse.