The modern media landscape is in a state of constant churn.  Managing your reputation requires 24/7 vigilance to stay in step with the multitude of online sources of news, information and opinion.  Any of them can shape perceptions of your organization as quickly as hitting the "send" button.  Relationships with key media outlets -- both traditional and cutting edge -- are critical pieces of a complete public relations strategy.  We've worked in and with the media for 30 years.  That's why we get results.